Sony a anuntat ca a incheiat parteneriatul cu Telefonaktiebolaget LM Ericsson, iar noua companiei se va numi Sony Mobile Communications. Toate gadgeturile produse de japonezi vor fi inscriptionate cu noua sigla.
Smartphone-ul dual Sony Ericsson Nozomi va fi ultimul care va purta brandul comun al celor doua companii.
Dupa modificarea brand-ului, divizia de telefoane mobile a Sony va produce in exclusivitate telefoane inteligente. Japonezii spera ca prin rebranding si repozitionare sa isi relanseze gama de gadgeturi, intrata intr-un con de umbra pe fondul concurentei acerbe din industria tehnologiei. 
Ultimul telefon care va purta brandul comun Sony-Ericsson, Nozomi, a fost lansat oficial la Mobile World Congress 2012. Smartphone-ul, cunoscut si sub numele de Xperia HD, are un procesor de 1.5GHz Qualcomm Snapdragon MSM8660 si un display de 4.3-inch HD cu rezolutia de 1280 x 720-pixeli. Mai multe detalii despre acest telefon aflati aici.
Pentru a prelua pachetul de 50% din actiunile detinute de Ericsson in cadrul joint venture-ului, Sony a platit peste 1 miliard euro.
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Sony Completes Full Acquisition of Sony Ericsson
Sony to Rename the Company Sony Mobile Communications and Accelerate Business Integration
February 16, 2012, Tokyo, Japan – Sony Corporation („Sony) today announced that the transaction to acquire Telefonaktiebolaget LM Ericsson’s („Ericsson) 50% stake in Sony Ericsson Mobile Communications AB („Sony Ericsson) has been completed as of February 15, 2012 (Central European time). This marks the completion of the transaction jointly announced by Sony and Ericsson on October 27, 2011, and makes Sony Ericsson a wholly-owned subsidiary of Sony.
Sony will rename Sony Ericsson „Sony Mobile Communications”, and further integrate the mobile phone business as a vital element of its electronics business, with the aim of accelerating convergence between Sony’s lineup of network enabled consumer electronics products, including smart phones, tablets, TVs and PCs.