Facebook a anuntat oficial lista celor mai bune reclame virale difuzate pe reteaua de socializare in 2014. Printre acestea se afla si creatia celor de la McCann Erickson Romania, cu ciobanul Ghita si Vodafone.
Clipul cu celebrul cioban care prezintă ofertele operatorului de telefonie a adunat peste 80 de milioane de vizualizari pe Facebook.
Facebook a castigat anul trecut 12,5 miliarde de dolari din publicitate. Aveti mai jos cateva dintre reclamele premiate. Restul le vedeti aici.
#LikeAGirl
Agency: Leo Burnett Toronto, Chicago, London/Holler
Client: Procter & Gamble
Ice Bucket Challenge
Agency: The ALS Association
Client: ALS Association
#KISSaLOT – THE WORLD UNDER THE MISTLETOE
Agency: DDB&tribal Warszawa
Client: LOT Polish Airlines
GT RIDE – Viral Gaming for Kia
Agency: LA RED
Client: Kia Motors Europe GmbH
I WILL WHAT I WANT
Agency: Droga5
Client: Under Armour
Love Has No Labels
Agency: R/GA
Client: AdCouncil
Buds for Buds
Agency: Gratafy + AKQA
Client: Anheuser-Busch
Build a GLA on Instagram
Agency: Razorfish
Client: Mercedes-Benz USA
Keep the Flame Alive
Agency: Leo Burnett Beirut
Client: Johnnie Walker „Keep Walking Lebanon”
New Friend Requests
Agency: CP+B
Client: Kraft Foods
Newcastle Band of Brands
Agency: Droga5
Client: Newcastle Brown Ale/ Heinken USA
Fly With Us
Agency: Creuna AS
Client: Avinor
Found in Guanabara
Agency: Staff Brasil
Client: Menos 1 Lixo
GHITA, THE SOCIAL SHEPHERD
Agency: McCann Erickson Romania
Client: VODAFONE ROMANIA
Hypermade
Agency: BBDO New York
Client: Lowe’s
If We Won
Agency: Droga5
Client: Newcastle Brown Ale/ Heinken USA
Inspirational Business Choir
Agency: Barton F. Graf 9000, LLC.
Client: GoDaddy.com, LLC
Language of Football
Agency: AKQA
Client: Nike
SHARE IT TO END IT
Agency: JWT Singapore/Mirum
Client: CABCY